Questionnaire Evaluation

Questionnaire Evaluation v1



Questionnaire Evaluation v2
https://drive.google.com/file/d/0BzpZwcH434mMM0h6eVo5bmJDbmc/edit?usp=sharing

V3: https://drive.google.com/file/d/0BzpZwcH434mMTWNXOFdfSHh5aG8/edit?usp=sharing

Researching the competition - analysing existing magazines in Brighton

https://drive.google.com/file/d/0BzpZwcH434mMcGROWHdLSHpDQU0/edit?usp=sharing

To plan and make an audio presentation as a way of pitching our magazine in a proffesional an detailed manner in order to appeal to a publisher.

1. When public speaking, what is it important to remember to do?

• To keep a clear head by not getting distracted.
• To remember what you are talking about.
• Try not to go off topic what talking about a subject.
• Try not to get distracted.
• Speak with confidence.
• No hesitation.

2.If a publisher was listening to your pitch, what would they want to know about your project?

• How much the magazine costs to make.
• How often the magazine will come out.
• How I will try to appeal to a wide array of readers.
• What the profit of the magazine will be.
• Show that you are personally passionate about the magazine.

My First version of my audio presentation.

Budget for my magazine project so far

Version 1 - https://drive.google.com/file/d/0BzpZwcH434mMT1VhbXkybUlKVXc/edit?usp=sharing

Version 2 7/12/2013 - https://drive.google.com/file/d/0BzpZwcH434mMYTBfTW9JWlVmaW8/edit?usp=sharing

Researching the local music scene for my genre.

https://drive.google.com/file/d/0BzpZwcH434mMcEo5Ynk1c1dGTUE/edit?usp=sharing

To reserach and brainstorm the needs and desires of my target audience within Brighton so I can appeal to them effectivly in my practical work.

1.According to your survey results, which things in life do your target audience prioritise?

• Internet, music, going out, Indie music, and Gaming.

2.Which responses surprised you and why?

• Most people that answered the questionnaire listen to Indie music.

3.What did you wish you had asked but didn't?

• Added more Brighton venues to the question.

4.Which aspects of the Brighton music scene do you need to research the most?

• Indie music and other Indie bands.

Flatplans

https://drive.google.com/file/d/0BzpZwcH434mMWVBYWHcyd1ByUjA/edit?usp=sharing

2013 Editorial Calendar for Magazine (Homework).

https://drive.google.com/file/d/0BzpZwcH434mMTWpxRENZb2Zrbk0/edit?usp=sharing

To condtruct a health and safety assessment ogf one or more photoshoots I will be conducting for my magazine considering all posssible eventualities.

Key Skills

- Professional responsibility.
-Applying my knowledge of professional practices.
-Showing forethought and evidence of planning an event.
-Using the opportunity to research independently for my individual situations.

TUC - Trades union congress
- Represents British workers' rights
-See :www.tuc.org.uk
-See: www.worksmart.org.uk

-The Health  and Safety at work Act 1974
-Had to be followed by all employers / authorities responsible for working for working in UK.
-A H&S commission was created .
It protected people against risks to H&S in terms of:
-Dangerous substances/materials.
-Maintenances of systems.
-Provision of instruction and training.

NUJ- National Union of Journalists
-Represents UK journalists and protects their rights.
-Has a committee which meets just to discuss H&S
-See: www.nuj.org.uk/rights/health-and-safety/

NUJ's H&S Concerns:
-Bullying
-Stress
-Repetitive Strain Injury (RSI)
-Public Order Situations
-Conflict Zones
-Exiled Journalists

What types of risks are there in a photo shoot?
-Model may have epilepsy, flash may trigger it.
-Wires may be out in the open.
-Unhinged lights.
-Falling from an elevated position.
-Risk of fire (unhinged electricity).
-Dropping equipment.
-Electrocution (mixing water and electricity)

Hazard=Anything that can cause harm.
Risk=How Great the chance that someone will be harmed by a hazard.
Assessing the risks of hazards:
Major=Death or serious injury or illness.
Serious=Injury causing short term disability.
Slight=All other injury or illness.
High=Where It is certain that harm will occur.
Medium=Where harm will often Occur
Low=Where harm may barely occur.

What are the hazards within the location of your photo shoot?
-tripping (there was a lot of clutter)
-the large light used got really hot after about 5 minutes
-lots of wires means there was a tripping hazard

What do you need to find out about your venue? How can you investigate?
-fire exits
-call points
-sprinklers
-fire doors

 What do I need to take pictures of there? When can I do this?
-my models
-24/10/2013
-finished taking photos in Mr Salters studio

Risk=
Severity of harm
x
Likelihood of occurrence
This sum gives a risk value of 1-9 allowing a comparison of risk.
1=High Risks     9=Low Risks

Magazine Plan

https://docs.google.com/file/d/0BzpZwcH434mMWkN1bF9LcVM4YWc/edit?usp=sharing

Aim: (1) To plan my main fictional artist to feature in my magazine in preperation for my first round of photoshoots. To also consider choice of models and requirements. (2) Budget.

https://docs.google.com/file/d/0BzpZwcH434mMX25ETDNRTVc0OVk/edit?usp=sharing

Aim:To set myself a realistic timeframe for completing tasks within this timeframe for completing tasks within this project, aiming to motivate and organise myself in a proffesional manner.

2.https://drive.google.com/file/d/0BzpZwcH434mMMWFyd1ROVl9rYjg/edit?usp=sharing
1.https://docs.google.com/file/d/0BzpZwcH434mMZ1pkYTFqdGlNRTA/edit?usp=sharing

Homework:(Due 10/10/13) All sections complet

Aim: To further identify those involved in the creation of a printed magaizine and investigate issues prior to production.

 Problems and troubleshooting

 

Equipment:

 

-Camera: May break get stolen or lost.

-Stands: Tripods may break.

-Batteries: Broken, run out.

-Backup: SD Cards may break, Laptop may not work.

-Props: May not fit.

-Lenses: Doesn't fit, may break.

-iPad: May break, get stolen, no Wi-Fi.

-Lighting: May become dark,  may not be a light area you want to take pictures in.

-Weather: May rain, wont be sunny/dark ETC.

 

 

Solutions:

 

-Camera: Keep concealed and be careful.

-Stands: Bring a backup.

-Batteries: Bring spare battery.

-Props: Bring more/ replacements.

-Lenses: Bring spares/ bring protection for them.

-iPad: Be careful/ conceal it.

-Lighting: Check the weather forecast, go out early/ lunchtime.

-Weather: Make sure its a sunny day.

 

Personnel:

 

-Sonny Cripps

-Shaun White

-Andrew Le Goubin

-Todd Tucker

 

Locations:

 

-Dance clubs

-Studios

-Landmarks

-Parks

 

Facilities:

-Toilets: Keep a note on where toilets are if you need them.

-Food and Drink: Need to eat

-Rain coats/ umbrellas: Keep them encase it rains.  

 

 

 

 

 

 

 

 

 

 

 

 

Aim: To consider what makes good market research and start a draft of a questionaire to help me plan my magazine.

      What makes an effective and helpful questionnaire?

-Elaboration of the questions/answers.

-Attractive layout.

-Useful/helpful questions.

-Make sure the question is in a logical order.

-Give examples on what you're talking about.

-Use the word "Prefer".

-Make sure there's an option for everyone (have an "other" option).

-Ask precise questions.

-Limit their responses to get quick and short results.

-A likert scale is a question which measures a response to a question towards a particular subject.

-A Semantic Differential Scale is a scale that uses numbers to measure the response to a certain subject using numbers.


              Topics I will need to ask about in my questionnaire:

-Genres.
-Streaming/Downloading/listening.
-Social media networks/blogs they use or read.
-If they go to gigs/festivals (shakedown, Brighton festival, ETC).
-Music magazines.
-Access to technology, IE, if they have smartphones or tablets.
-Hobbies.
-If they buy merchandise.
-Preferred artist.
-Favourite front cover  from a range.
-Preferred mag title and stamp lines from a list.
-Colour scheme of 3
-Preference of font.
-Preference of features in the mag.
-Preference of style of language and tone used in magazines.
-Representation of males and females.
-Where they live (Brighton, London, ETC)

What makes a good questionnaire evaluation?
-Talk about the results fully.
-Talk about each question at once.
-Talk about weaknesses.
-Clearly explain what your results mean.
-Mention any unexpected results.
-Explain what the point of it is.
-A logical order of explaining what you learned from each question, starting from the top.
-Was the group of people I gave it to helpful? Were they really my target audience?
-How could I have done this better?
-How could I have improved the style of questions?
-What other ways could I have improved my style of questions?

Version 1 - in Excel - https://docs.google.com/spreadsheet/ccc?key=0AjpZwcH434mMdDIzT2R0Y0I4RlFITy1qd3N6MGROZXc&usp=sharing


Version 2 - Online using SurveyMonkey - https://www.surveymonkey.com/s/85DHVWF

Version 4 Online using Kwiksurveys.com - http://kwiksurveys.com/s.asp?sid=6s2z4dd3w46p9jm253703




 

Aim:To reasearch local products,venues,events,buisnesses and identify how/why they are relevant to their target audience.

/+ 6                               Productions of magazines are paid for either by:

-advertising brands and products within it within it
-Purchase price
-Pre-paid services

Pubs/Bars:

-The Hobgoblin    http://www.hobgoblinbrighton.co.uk/

-The Exchange     http://www.drinkinbrighton.co.uk/exchange

-Oceana                 http://www.oceanaclubs.com/watford

-The Concorde     http://www.concordehouse.co.uk/

-Ancient marina   http://www.drinkinbrighton.co.uk/ancient-mariner

- Sticky Mike’s frog bar  www.drinkinbrighton.co.uk/stickymikesfrogbar

 

Entertainment:

-Marina  www.brightonmarina.co.uk

-Komedia www.komedia.co.uk

-The Globe www.drinkinbrighton.co.uk/globe

-Odeon www.odeon.co.uk/fanatic/film_times/s71/Brighton

 

Retail:

-Churchill Square www.churchillsquare.com

-Next www.next.co.uk

-Primark www.primark.co.uk

- TK Max www.tkmaxx.com

 

Services:

-Cellys www.cellys.co.uk

-Hotheadz  www.hot-heads.biz

-Caring ladies funeral directors www.caringladyfuneraldirector.co.uk

 

My magazine will appeal to men and women alike and focus on age ranges from 16-30 years old. My magazine will not however, appeal to upmarket women and men, as they usually are more appealed to more fashion orientated magazines and more eye candy for their money, IE, makeup, clothes, posh shoes, ETC.

I am advertising things that would appeal to a young to older audience  

 

7

Aim: To decide witch genre we would prefer to focus our research and plans on and create a moodboard of initial ideas.

                                                                            Initial ideas

The genre of music I will focus my planning and research on for my local music magazine is Indie Rock.

-Real bands that may be suitable to refer to: Arctic Monkeys, Oasis, The Wombats, Kasabian, Radiohead, Keiser chiefs, The Hoosiers, Primal Scream, etc.

-Types of products advertised: Shoes, Mobile phones, Music stores, Adverts for the magazine you're reading, Smoking accessories, gigs, etc.

-How I imagine my target audience: Teenagers from ages 16-30 who wear indie clothing and various accessories.

Aim: To analyse music magzines, considering how their genre is conveyed and the typical features of a front cover.

Music Magazines I Have Heard of: 
-NME,
-Mojo,
-XXL,
-Kerrang!,
-The Source (Local Brighton music scene),
-The Source (Hip Hop),
-Uncut,
-DJ,
-Mixmag.

Music Magazines I Have Read / Bought:

I have only bought The Source (Brighton) before.

                                                                       Textual Analysis
Magazine title: NME.

Publisher: NPC Media.

Target audience: Young adults are appealed because they are more likely to be into indie music (18-30).





















Genre: Indie Rock.

Main Bands Featured: Radiohead, Noah and the Whale, Mumford and Sons, Primal scream, ETC.
A Selection of Article Subjects: Most of the bands/artists are talking about legal issues they are fighting for the spotlight, other bands say how they have a really popular performance coming up soon.

Description of 3 male photos: They are represented as popular and undying symbols of rock and pop that will never die .

-Found in NME magazine.
Festivals are very popular in the music industry, people that enjoy going to festivals also enjoy going to gigs. ETC.



Description of 3 female photos: woman are usually symbols of music/happiness that attract the male readers while showing the female readers that the genre reaches put for almost everyone.

 

Summery of products advertised: The front cover of the magazine is made to draw you in, so you take one look and you should be interested, then you start to read what's inside and when you find that you enjoyed reading it then they hope you buy it.

The adverts inside the magazine vary from the sponsors of the magazine to adverts for more indie rock bands while remaining on topic.

Codes of Practice and Regulation

                                       Libel and Slander


Libel: Any published works by a company that call out how a person (usually a celebrity) "can be so selfish" , this can include: Newspapers, magazines, adverts, ETC.

Slander: Speaking out loud against someone in an offensive manor that is unwarranted; I.E "Brad Pitt and Angelina Jolie's relationship is horrible and should not exist".=

Deformation: A law to protect individuals from unwarranted attacked.

Copyright: The law that you cannot distribute songs, phrases, pictures, ETC. That have been copyrighted by the original author.

Data Protection and Privacy: The Data Protection and Privacy act of 1911 protects personal information of


















Reference: Whittaker, J (2008) Magazine Production. London Routledge.

TheThe Importance of Advertising

                                               Advertising


The benefits of advertising:
-Customer information
 Advertisement about new products keeps the customer informed about the new developments in the industry. They help to provide them information regarding the newly launched products.

-Taking care of the customers
 Advertising takes care of customers. It helps in holding on to the loyal customer, decreasing the number of lost customers and enlisting new customers. Thus the overall effect of advertising is increase in the number of customers that will gradually become loyal to the product.

 -Sales improvement
Advertising facilitates a noticeable increase in the sale of the product. It thus helps reduces per unit cost of the product and help the businesses to earn profits.

 -Attitude alterations
An effectual advertisement results in a swift change in the attitudes and habits of the people.

 -Communication direction
In earlier days customers believed on the opinions of retailers, when making the purchases of products. With the rapid spread of media and advertising to every nook and corner of the world, people have become aware of the various products that are available in the same category and the freebees and benefits of purchasing them. So the companies or manufacturers are able to communicate their message directly to the customers.

-Employment increase
 Advertising is a complicated task and a lot of people are involved in the making of an advertisement. Research team, design team and many other people are required to make and deliver it. So, advertisements generate employment for a lot of people.

Aim: To consider how magazine staff are divided in terms of their skill. To identify which skills are needed to do perticular publishing jobs in the publishing industry.

                                  Publishing sector in the UK



-The publishing industry employs over 195,000 people, representing  approximately 36% of the creative media workforce.

-51,000 people employed in the newspaper sector.

-5.500 work in journals and magazines.

- 33,000 in the book industry.

-12,000 in the other information service activities.

-Found in NME's and MOJO's job lists in NME and MOJO magazines.

The magazine I compared this with was MOJO magazine, the jobs listed are different because MOJO had more editors, therefore making it more
thought out.

What do you think are the responsibilities of a chief editor?

The chief editors job is to make sure that the editors are making the right decisions when they edit magazines and to "edit" the editors edits if they edit wrong.
The chief editor is the "face of the story" and is mentioned in the magazine, they also choose what theme they will use this episode.
Chief editors also have to keep an eye on things like budget, staff, meetings and also have to publish an editorial calendar and they have to follow PCC guidelines.
Chief editors have to also: build up contacts and connections, liase with publisher, marketing depth, media sales team, PR agencies and attend awards ceremonies as well.