What makes an effective and helpful questionnaire?
-Elaboration of the questions/answers.
-Attractive layout.
-Useful/helpful questions.
-Make sure the question is in a logical order.
-Give examples on what you're talking about.
-Use the word "Prefer".
-Make sure there's an option for everyone (have an "other" option).
-Ask precise questions.
-Limit their responses to get quick and short results.
-A likert scale is a question which measures a response to a question towards a particular subject.
-A Semantic Differential Scale is a scale that uses numbers to measure the response to a certain subject using numbers.
Topics I will need to ask about in my questionnaire:
-Genres.
-Streaming/Downloading/listening.
-Social media networks/blogs they use or read.
-If they go to gigs/festivals (shakedown, Brighton festival, ETC).
-Music magazines.
-Access to technology, IE, if they have smartphones or tablets.
-Hobbies.
-If they buy merchandise.
-Preferred artist.
-Favourite front cover from a range.
-Preferred mag title and stamp lines from a list.
-Colour scheme of 3
-Preference of font.
-Preference of features in the mag.
-Preference of style of language and tone used in magazines.
-Representation of males and females.
-Where they live (Brighton, London, ETC)
What makes a good questionnaire evaluation?
-Talk about the results fully.
-Talk about each question at once.
-Talk about weaknesses.
-Clearly explain what your results mean.
-Mention any unexpected results.
-Explain what the point of it is.
-A logical order of explaining what you learned from each question, starting from the top.
-Was the group of people I gave it to helpful? Were they really my target audience?
-How could I have done this better?
-How could I have improved the style of questions?
-What other ways could I have improved my style of questions?
Version 1 - in Excel - https://docs.google.com/spreadsheet/ccc?key=0AjpZwcH434mMdDIzT2R0Y0I4RlFITy1qd3N6MGROZXc&usp=sharing
Version 2 - Online using SurveyMonkey - https://www.surveymonkey.com/s/85DHVWF
Version 4 Online using Kwiksurveys.com - http://kwiksurveys.com/s.asp?sid=6s2z4dd3w46p9jm253703
Wednesday, 25 September 2013
Monday, 23 September 2013
Aim:To reasearch local products,venues,events,buisnesses and identify how/why they are relevant to their target audience.
/+ 6 Productions of magazines are paid for either by:
-advertising brands and products within it within it
-Purchase price
-Pre-paid services
Pubs/Bars:
-The Hobgoblin http://www.hobgoblinbrighton.co.uk/
-advertising brands and products within it within it
-Purchase price
-Pre-paid services
Pubs/Bars:
-The Hobgoblin http://www.hobgoblinbrighton.co.uk/
-The Exchange http://www.drinkinbrighton.co.uk/exchange
-The Concorde http://www.concordehouse.co.uk/
-Ancient marina http://www.drinkinbrighton.co.uk/ancient-mariner
- Sticky Mike’s frog bar www.drinkinbrighton.co.uk/stickymikesfrogbar
Entertainment:
-Marina www.brightonmarina.co.uk
-Komedia www.komedia.co.uk
-The Globe www.drinkinbrighton.co.uk/globe
Retail:
-Churchill Square www.churchillsquare.com
-Next www.next.co.uk
-Primark www.primark.co.uk
- TK Max www.tkmaxx.com
Services:
-Cellys www.cellys.co.uk
-Hotheadz www.hot-heads.biz
-Caring ladies funeral directors www.caringladyfuneraldirector.co.uk
My magazine will appeal to men and women alike and focus on age ranges from 16-30 years old. My magazine will not however, appeal to upmarket women and men, as they usually are more appealed to more fashion orientated magazines and more eye candy for their money, IE, makeup, clothes, posh shoes, ETC.
I am advertising things that would appeal to a young to older audience
I am advertising things that would appeal to a young to older audience
7
Thursday, 19 September 2013
Aim: To decide witch genre we would prefer to focus our research and plans on and create a moodboard of initial ideas.
Initial ideas
The genre of music I will focus my planning and research on for my local music magazine is Indie Rock.
-Real bands that may be suitable to refer to: Arctic Monkeys, Oasis, The Wombats, Kasabian, Radiohead, Keiser chiefs, The Hoosiers, Primal Scream, etc.
-Types of products advertised: Shoes, Mobile phones, Music stores, Adverts for the magazine you're reading, Smoking accessories, gigs, etc.
-How I imagine my target audience: Teenagers from ages 16-30 who wear indie clothing and various accessories.
The genre of music I will focus my planning and research on for my local music magazine is Indie Rock.
-Real bands that may be suitable to refer to: Arctic Monkeys, Oasis, The Wombats, Kasabian, Radiohead, Keiser chiefs, The Hoosiers, Primal Scream, etc.
-Types of products advertised: Shoes, Mobile phones, Music stores, Adverts for the magazine you're reading, Smoking accessories, gigs, etc.
-How I imagine my target audience: Teenagers from ages 16-30 who wear indie clothing and various accessories.
Wednesday, 18 September 2013
Aim: To analyse music magzines, considering how their genre is conveyed and the typical features of a front cover.
Music Magazines I Have Heard of:
-NME,
-Mojo,
-XXL,
-Kerrang!,
-The Source (Local Brighton music scene),
-The Source (Hip Hop),
-Uncut,
-DJ,
-Mixmag.
Music Magazines I Have Read / Bought:
I have only bought The Source (Brighton) before.
Textual Analysis
Magazine title: NME.
Publisher: NPC Media.
Target audience: Young adults are appealed because they are more likely to be into indie music (18-30).
Genre: Indie Rock.
Main Bands Featured: Radiohead, Noah and the Whale, Mumford and Sons, Primal scream, ETC.
A Selection of Article Subjects: Most of the bands/artists are talking about legal issues they are fighting for the spotlight, other bands say how they have a really popular performance coming up soon.
Description of 3 male photos: They are represented as popular and undying symbols of rock and pop that will never die .
-Found in NME magazine.
Festivals are very popular in the music industry, people that enjoy going to festivals also enjoy going to gigs. ETC.
Description of 3 female photos: woman are usually symbols of music/happiness that attract the male readers while showing the female readers that the genre reaches put for almost everyone.
-NME,
-Mojo,
-XXL,
-Kerrang!,
-The Source (Local Brighton music scene),
-The Source (Hip Hop),
-Uncut,
-DJ,
-Mixmag.
Music Magazines I Have Read / Bought:
I have only bought The Source (Brighton) before.
Textual Analysis
Magazine title: NME.
Publisher: NPC Media.
Target audience: Young adults are appealed because they are more likely to be into indie music (18-30).
Genre: Indie Rock.
Main Bands Featured: Radiohead, Noah and the Whale, Mumford and Sons, Primal scream, ETC.
A Selection of Article Subjects: Most of the bands/artists are talking about legal issues they are fighting for the spotlight, other bands say how they have a really popular performance coming up soon.
Description of 3 male photos: They are represented as popular and undying symbols of rock and pop that will never die .
-Found in NME magazine.
Festivals are very popular in the music industry, people that enjoy going to festivals also enjoy going to gigs. ETC.
Description of 3 female photos: woman are usually symbols of music/happiness that attract the male readers while showing the female readers that the genre reaches put for almost everyone.
Summery of products advertised: The front cover of the magazine is made to draw you in, so you take one look and you should be interested, then you start to read what's inside and when you find that you enjoyed reading it then they hope you buy it.
The adverts inside the magazine vary from the sponsors of the magazine to adverts for more indie rock bands while remaining on topic.
Monday, 16 September 2013
Codes of Practice and Regulation
Libel and Slander
Libel: Any published works by a company that call out how a person (usually a celebrity) "can be so selfish" , this can include: Newspapers, magazines, adverts, ETC.
Slander: Speaking out loud against someone in an offensive manor that is unwarranted; I.E "Brad Pitt and Angelina Jolie's relationship is horrible and should not exist".=
Deformation: A law to protect individuals from unwarranted attacked.
Copyright: The law that you cannot distribute songs, phrases, pictures, ETC. That have been copyrighted by the original author.
Data Protection and Privacy: The Data Protection and Privacy act of 1911 protects personal information of
Reference: Whittaker, J (2008) Magazine Production. London Routledge.
Libel: Any published works by a company that call out how a person (usually a celebrity) "can be so selfish" , this can include: Newspapers, magazines, adverts, ETC.
Slander: Speaking out loud against someone in an offensive manor that is unwarranted; I.E "Brad Pitt and Angelina Jolie's relationship is horrible and should not exist".=
Deformation: A law to protect individuals from unwarranted attacked.
Copyright: The law that you cannot distribute songs, phrases, pictures, ETC. That have been copyrighted by the original author.
Data Protection and Privacy: The Data Protection and Privacy act of 1911 protects personal information of
Reference: Whittaker, J (2008) Magazine Production. London Routledge.
Thursday, 12 September 2013
TheThe Importance of Advertising
Advertising
The benefits of advertising:
-Customer information
Advertisement about new products keeps the customer informed about the new developments in the industry. They help to provide them information regarding the newly launched products.
-Taking care of the customers
Advertising takes care of customers. It helps in holding on to the loyal customer, decreasing the number of lost customers and enlisting new customers. Thus the overall effect of advertising is increase in the number of customers that will gradually become loyal to the product.
-Sales improvement
Advertising facilitates a noticeable increase in the sale of the product. It thus helps reduces per unit cost of the product and help the businesses to earn profits.
-Attitude alterations
An effectual advertisement results in a swift change in the attitudes and habits of the people.
-Communication direction
In earlier days customers believed on the opinions of retailers, when making the purchases of products. With the rapid spread of media and advertising to every nook and corner of the world, people have become aware of the various products that are available in the same category and the freebees and benefits of purchasing them. So the companies or manufacturers are able to communicate their message directly to the customers.
-Employment increase
Advertising is a complicated task and a lot of people are involved in the making of an advertisement. Research team, design team and many other people are required to make and deliver it. So, advertisements generate employment for a lot of people.
The benefits of advertising:
-Customer information
Advertisement about new products keeps the customer informed about the new developments in the industry. They help to provide them information regarding the newly launched products.
-Taking care of the customers
Advertising takes care of customers. It helps in holding on to the loyal customer, decreasing the number of lost customers and enlisting new customers. Thus the overall effect of advertising is increase in the number of customers that will gradually become loyal to the product.
-Sales improvement
Advertising facilitates a noticeable increase in the sale of the product. It thus helps reduces per unit cost of the product and help the businesses to earn profits.
-Attitude alterations
An effectual advertisement results in a swift change in the attitudes and habits of the people.
-Communication direction
In earlier days customers believed on the opinions of retailers, when making the purchases of products. With the rapid spread of media and advertising to every nook and corner of the world, people have become aware of the various products that are available in the same category and the freebees and benefits of purchasing them. So the companies or manufacturers are able to communicate their message directly to the customers.
-Employment increase
Advertising is a complicated task and a lot of people are involved in the making of an advertisement. Research team, design team and many other people are required to make and deliver it. So, advertisements generate employment for a lot of people.
Wednesday, 11 September 2013
Aim: To consider how magazine staff are divided in terms of their skill. To identify which skills are needed to do perticular publishing jobs in the publishing industry.
Publishing sector in the UK
-The publishing industry employs over 195,000 people, representing approximately 36% of the creative media workforce.
-51,000 people employed in the newspaper sector.
-5.500 work in journals and magazines.
- 33,000 in the book industry.
-12,000 in the other information service activities.
-Found in NME's and MOJO's job lists in NME and MOJO magazines.
The magazine I compared this with was MOJO magazine, the jobs listed are different because MOJO had more editors, therefore making it more
thought out.
What do you think are the responsibilities of a chief editor?
The chief editors job is to make sure that the editors are making the right decisions when they edit magazines and to "edit" the editors edits if they edit wrong.
The chief editor is the "face of the story" and is mentioned in the magazine, they also choose what theme they will use this episode.
Chief editors also have to keep an eye on things like budget, staff, meetings and also have to publish an editorial calendar and they have to follow PCC guidelines.
Chief editors have to also: build up contacts and connections, liase with publisher, marketing depth, media sales team, PR agencies and attend awards ceremonies as well.
-The publishing industry employs over 195,000 people, representing approximately 36% of the creative media workforce.
-51,000 people employed in the newspaper sector.
-5.500 work in journals and magazines.
- 33,000 in the book industry.
-12,000 in the other information service activities.
-Found in NME's and MOJO's job lists in NME and MOJO magazines.
The magazine I compared this with was MOJO magazine, the jobs listed are different because MOJO had more editors, therefore making it more
thought out.
What do you think are the responsibilities of a chief editor?
The chief editors job is to make sure that the editors are making the right decisions when they edit magazines and to "edit" the editors edits if they edit wrong.
The chief editor is the "face of the story" and is mentioned in the magazine, they also choose what theme they will use this episode.
Chief editors also have to keep an eye on things like budget, staff, meetings and also have to publish an editorial calendar and they have to follow PCC guidelines.
Chief editors have to also: build up contacts and connections, liase with publisher, marketing depth, media sales team, PR agencies and attend awards ceremonies as well.
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